The everyday drop · From $12
Good clothes.
Fair prices.
Easy silhouettes, better details, and nothing over $70. Designed to be worn on repeat.
Shop new arrivals →01 / The everyday uniform
Nothing over $70Good design, fair prices
30-day returnsSimple and stress-free
Sizes XXS–4XLMade for more bodies
Better basicsBuilt for repeat wear
The collection
Your new daily rotation.
Relaxed fits, useful layers, and real-world prices. Easy to wear, easier to make your own.
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The price breakdown
Style shouldn't be a splurge.
We design in-house, make focused collections, and sell directly. Fewer markups means better fabric, better fits, and a price that makes sense.
See how we price our clothes →2.3×average markup — not the 5–8× common in traditional fashion retail.